Senior Vice President for International Operations and Content of the top MMA organisation, David Shaw took Dana White’s place during the UFC 284 press conference.
According to his LinkedIn biography, he began his career in business as a co-founder of Market Inc., an Ontario-based provider of solutions for in-cab advertising and payment processing.
In August 2010, Shaw began serving as the organization’s Senior Director of Business and Sports Development for Canada, Australia, and New Zealand.
In 2013, he was promoted to the position of vice president of commercial pay-per-view development, and in 2016, he held the position of vice president of content before being given his present title of senior vice president for international operations.
Among David Shaw’s current responsibilities in the promotions is managing Zuffa, the parent company of the UFC, in its international activities throughout numerous cities.
In order to maximise the promotion’s income streams from content partnerships from pay-per-view, digital, and TV rights, he leads a staff of more than 50 international workers. Shaw has now been a part of the American promotion for well over ten years.
Since UFC 284 broke several significant records, it is safe to say that he had a great time executing the customary duties of announcing stats and fight bonuses during the post-fight press conference.
What record did UFC 284 break?
David Shaw announced during the UFC 284 post-fight news conference that the event’s live gate has officially surpassed the Australian arena record for the highest-grossing event.
As a result, all arena events in the oceanic nation, including concerts, exhibits, athletic events, etc., are now eclipsed by the pay-per-live view’s gate.
14,124 spectators filled Perth’s sold-out RAC Arena. According to Shaw, the live gate brought in about AUD 6 million ($ 4.2 million) in total.
Islam Makhachev, the current lightweight champion, defeated featherweight champion Alexander Volkanovski by majority decision to keep his title.
The Dagestani is anticipated to move up to the top spot in the pound-for-pound rankings after the well-publicized victory.
The Russian boasts a 24-1 pro MMA record, and after defeating Volkanovski, he has already won 12 straight fights.